GS CONSUMER RESEARCH

Canada's most exhaustive Ethnographic investigation into eco-conscious consumption.  


Please contact us to discuss purchasing any of the reports below.


Research Agenda and Methodology available for download.  

 

RECENT REPORTS

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The Dynamics of Green Behaviour Change: Situations, Directions and Connections. 

We change our behaviour when situations change. We've discovered six key situations where consumers start thinking more responsibly and reaching for new products and services. 

Download Summary. 


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Recycling that makes us all green. 

Learn why Recycling can be a strong common bond between brands and consumers. 

Download Summary. 


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Ethics of Everyday Household Practices. 

Everyday household practices often subject themselves to critical questions and reflection. This report provides a very good understanding of the logical or often illogical rationalizations we make when it comes to green behaviour. 

Download Summary. 


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Location, Location, Location. 

Our behaviour reflects where we are and where we've been. This report reviews which locations have the greatest impact on our green behaviour. 

Download Summary. 

 

CUSTOM REPORTS AVAILABLE

  • Have a need for insights, but don't see it covered here, please reach out to discuss. Our data set is deep and we may just have what you're looking for.

See our reviews of existing research, we call them "RE-SHORTS."