GS CONSUMER RESEARCH
Canada's most exhaustive Ethnographic investigation into eco-conscious consumption.
Please contact us to discuss purchasing any of the reports below.
Research Agenda and Methodology available for download.
The Dynamics of Green Behaviour Change: Situations, Directions and Connections.
We change our behaviour when situations change. We've discovered six key situations where consumers start thinking more responsibly and reaching for new products and services.
Ethics of Everyday Household Practices.
Everyday household practices often subject themselves to critical questions and reflection. This report provides a very good understanding of the logical or often illogical rationalizations we make when it comes to green behaviour.
See our reviews of existing research, we call them "RE-SHORTS."